{"id":24264,"date":"2021-12-13T10:00:51","date_gmt":"2021-12-13T02:00:51","guid":{"rendered":"https:\/\/condata-ai.com\/?post_type=portfolio&#038;p=24264"},"modified":"2021-11-11T09:59:35","modified_gmt":"2021-11-11T01:59:35","slug":"how-strong-design-narratives-lead-to-great-designs","status":"publish","type":"portfolio","link":"https:\/\/condata-ai.com\/en\/portfolio-item\/how-strong-design-narratives-lead-to-great-designs\/","title":{"rendered":"How Strong Design Narratives Lead to Great Designs"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3nm3dy8-2e0aef0e65cff93d537b42d8d909a853\">\n.avia-section.av-3nm3dy8-2e0aef0e65cff93d537b42d8d909a853{\nbackground-color:#dddddd;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-3nm3dy8-2e0aef0e65cff93d537b42d8d909a853 main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  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id=\"style-css-av-3jxmnkg-f82e6eab2a1008ff6ba9890f5f2b740e\">\n.avia-image-container.av-3jxmnkg-f82e6eab2a1008ff6ba9890f5f2b740e img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-3jxmnkg-f82e6eab2a1008ff6ba9890f5f2b740e .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-3jxmnkg-f82e6eab2a1008ff6ba9890f5f2b740e av-styling- avia-align-center  avia-builder-el-2  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img fetchpriority=\"high\" class='wp-image-17996 avia-img-lazy-loading-not-17996 avia_image ' src='https:\/\/condata-ai.com\/wp-content\/uploads\/2020\/11\/Logo-SketchUp_new-280px.png' alt='' title='Logo-SketchUp_new-280px'  height=\"57\" width=\"280\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3iltz4g-22a9526c4dd426c9f68ce7f9c49ce38a\">\n#top .hr.hr-invisible.av-3iltz4g-22a9526c4dd426c9f68ce7f9c49ce38a{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-3iltz4g-22a9526c4dd426c9f68ce7f9c49ce38a hr-invisible  avia-builder-el-3  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-cgb5rk-bc016ec21adcc7cf46e62ff92bdd38bd\">\n#top .av_textblock_section.av-cgb5rk-bc016ec21adcc7cf46e62ff92bdd38bd .avia_textblock{\nfont-size:24px;\n}\n<\/style>\n<section  class='av_textblock_section av-cgb5rk-bc016ec21adcc7cf46e62ff92bdd38bd '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong><span style=\"color: #353444;\">How Strong Design Narratives Lead to Great Designs<\/span><\/strong><\/p>\n<\/div><\/section>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='av_section_2'  class='avia-section av-af9zzn4-553292db21d4c9d2dcc51a7013c8a20e main_color avia-section-default avia-no-border-styling  avia-builder-el-5  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-24264'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9wrjd2o-0413743b1f80ed557997846e8ec8ef38\">\n.flex_column.av-9wrjd2o-0413743b1f80ed557997846e8ec8ef38{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-9wrjd2o-0413743b1f80ed557997846e8ec8ef38 av_one_fifth  avia-builder-el-6  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9g9j6ts-2c1f2767670560cd119c978e576c0951\">\n.flex_column.av-9g9j6ts-2c1f2767670560cd119c978e576c0951{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-9g9j6ts-2c1f2767670560cd119c978e576c0951 av_three_fifth  avia-builder-el-7  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><p><section  class='av_textblock_section av-8sm36ls-3cb6ba809e94ac15464baa40da969c84 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>To understand how much architectural design narratives can influence a final design, let\u2019s look at a place of worship and a school hall.\u00a0 While both buildings\u2019 primary purpose is to host a congregation of people for communal activity, the place of worship is often far grander and more elaborate in its execution.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3a9qfnk-2f4f116e96c76f2af9cb9057dff168a7\">\n#top .hr.hr-invisible.av-3a9qfnk-2f4f116e96c76f2af9cb9057dff168a7{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-3a9qfnk-2f4f116e96c76f2af9cb9057dff168a7 hr-invisible  avia-builder-el-9  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8ep9cj4-33409c4c34a5c2a0236cfe2bc67d9269\">\n.avia-image-container.av-8ep9cj4-33409c4c34a5c2a0236cfe2bc67d9269 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-8ep9cj4-33409c4c34a5c2a0236cfe2bc67d9269 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-8ep9cj4-33409c4c34a5c2a0236cfe2bc67d9269 av-styling- avia-align-center  avia-builder-el-10  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img fetchpriority=\"high\" class='wp-image-24260 avia-img-lazy-loading-not-24260 avia_image ' src='https:\/\/condata-ai.com\/wp-content\/uploads\/2021\/11\/sketchup-Architecture_C-blogG-2.jpg' alt='' title=''  height=\"364\" width=\"1000\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3a9qfnk-d40deb8ff3ab2ca28ae9705eb749c28e\">\n#top .hr.hr-invisible.av-3a9qfnk-d40deb8ff3ab2ca28ae9705eb749c28e{\nheight:10px;\n}\n<\/style>\n<div  class='hr av-3a9qfnk-d40deb8ff3ab2ca28ae9705eb749c28e hr-invisible  avia-builder-el-11  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k3r3gb8b-ba880689b69a8a210fd608a2772e05b9\">\n#top .av_textblock_section.av-k3r3gb8b-ba880689b69a8a210fd608a2772e05b9 .avia_textblock{\nfont-size:14px;\n}\n<\/style>\n<section  class='av_textblock_section av-k3r3gb8b-ba880689b69a8a210fd608a2772e05b9 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\"><em>Left; A contemporary temple. Right; A modern school hall.<\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-37guymo-e05cae5246a4947dae80e1e43a1c03fb\">\n#top .hr.hr-invisible.av-37guymo-e05cae5246a4947dae80e1e43a1c03fb{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-37guymo-e05cae5246a4947dae80e1e43a1c03fb hr-invisible  avia-builder-el-13  el_after_av_textblock  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-86p5owg-472b5fba737b93f845274d2e4f1f9b14\">\n.flex_column.av-86p5owg-472b5fba737b93f845274d2e4f1f9b14{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-86p5owg-472b5fba737b93f845274d2e4f1f9b14 av_one_fifth  avia-builder-el-14  el_after_av_three_fifth  el_before_av_hr  flex_column_div av-zero-column-padding  '     ><\/div><div  class='hr av-37guymo-fa25da0d15f699f349a5b738ef662186 hr-big  avia-builder-el-15  el_after_av_one_fifth  el_before_av_one_fifth '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7r42seo-89d570dee5d293055899ea6876a8e212\">\n.flex_column.av-7r42seo-89d570dee5d293055899ea6876a8e212{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-7r42seo-89d570dee5d293055899ea6876a8e212 av_one_fifth  avia-builder-el-16  el_after_av_hr  el_before_av_three_fifth  first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6zzjlzk-a9e5b961ef883073e6c01a1c5fd2d4f7\">\n.flex_column.av-6zzjlzk-a9e5b961ef883073e6c01a1c5fd2d4f7{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-6zzjlzk-a9e5b961ef883073e6c01a1c5fd2d4f7 av_three_fifth  avia-builder-el-17  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8sm36ls-72a8a6cb7b4b36a4a37311591ad17402\">\n#top .av_textblock_section.av-8sm36ls-72a8a6cb7b4b36a4a37311591ad17402 .avia_textblock{\nfont-size:18px;\n}\n<\/style>\n<section  class='av_textblock_section av-8sm36ls-72a8a6cb7b4b36a4a37311591ad17402 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong><span style=\"color: #353444;\">Why a good narrative is important<\/span><\/strong><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-6uczxzk-022bd283d4ace93923ff595e971e054c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Good design narratives combine an understanding of the client\u2019s (or eventual occupant\u2019s) requirements and needs with the unique constraints and opportunities of the site. These considerations then provide a simple narrative that can be used to test decisions throughout the project, even if the designer is no longer involved. This narrative tells the story of the project, the driving reason for being beyond basic functional needs.<\/p>\n<p>Examples of design narratives include, \u2018Connection with the outdoors,\u2019 \u2018Harmonious existence with the local environment,\u2019 or \u2018A community lighthouse that shows the way.\u2019 Design narratives that tend to emerge without design leadership can include, \u2018Tried and tested solutions,\u2019 \u2018Do the minimum necessary,\u2019 or \u2018Keep costs down.\u2019<\/p>\n<p>While the last three are possibly reasonable goals for some projects, they are not design narratives. It\u2019s easy to imagine how they might lead to outcomes the client didn\u2019t want.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-37guymo-e05cae5246a4947dae80e1e43a1c03fb\">\n#top .hr.hr-invisible.av-37guymo-e05cae5246a4947dae80e1e43a1c03fb{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-37guymo-e05cae5246a4947dae80e1e43a1c03fb hr-invisible  avia-builder-el-20  el_after_av_textblock  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5wi3774-6cd67eb6585eeed1390e0032fb7e8254\">\n.flex_column.av-5wi3774-6cd67eb6585eeed1390e0032fb7e8254{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5wi3774-6cd67eb6585eeed1390e0032fb7e8254 av_one_fifth  avia-builder-el-21  el_after_av_three_fifth  el_before_av_hr  flex_column_div av-zero-column-padding  '     ><\/div><div  class='hr av-37guymo-fa25da0d15f699f349a5b738ef662186 hr-big  avia-builder-el-22  el_after_av_one_fifth  el_before_av_one_fifth '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1wldww-0d73531f3adb042472b31847c0aa4aa5\">\n.flex_column.av-1wldww-0d73531f3adb042472b31847c0aa4aa5{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1wldww-0d73531f3adb042472b31847c0aa4aa5 av_one_fifth  avia-builder-el-23  el_after_av_hr  el_before_av_three_fifth  first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4u6nzps-bcea42682a60fab1b9f8378d06837056\">\n.flex_column.av-4u6nzps-bcea42682a60fab1b9f8378d06837056{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-4u6nzps-bcea42682a60fab1b9f8378d06837056 av_three_fifth  avia-builder-el-24  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8sm36ls-72a8a6cb7b4b36a4a37311591ad17402\">\n#top .av_textblock_section.av-8sm36ls-72a8a6cb7b4b36a4a37311591ad17402 .avia_textblock{\nfont-size:18px;\n}\n<\/style>\n<section  class='av_textblock_section av-8sm36ls-72a8a6cb7b4b36a4a37311591ad17402 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong><span style=\"color: #353444;\">Ingredients of a successful design narrative<\/span><\/strong><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-4fm78xc-11f817e1e8f7c809359975e3b3da6d67 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>The strongest design narratives combine a clear understanding of all of the following attributes:<\/p>\n<ul>\n<li>The owner\u2019s hopes and dreams for the project. Understand why they are procuring the building.<\/li>\n<li>The needs of the eventual users of the building, who often are not the owners.<\/li>\n<li>The constraints presented by the site, whether it be architectural precedents or geographic and urban considerations.<\/li>\n<li>The local climate and weather patterns.<\/li>\n<\/ul>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-4fm78xc-11f817e1e8f7c809359975e3b3da6d67 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Famed architect Glenn Murcutt is regarded for his practices surrounding design narratives, as he would often camp on a site for weeks to understand his projects\u2019 needs better. The successful design narratives that resulted spoke to his true understanding of the needs of a project.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3a9qfnk-2f4f116e96c76f2af9cb9057dff168a7\">\n#top .hr.hr-invisible.av-3a9qfnk-2f4f116e96c76f2af9cb9057dff168a7{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-3a9qfnk-2f4f116e96c76f2af9cb9057dff168a7 hr-invisible  avia-builder-el-28  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3pzq88g-2db88d21161f35b812c098ccaf5da302\">\n.avia-image-container.av-3pzq88g-2db88d21161f35b812c098ccaf5da302 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-3pzq88g-2db88d21161f35b812c098ccaf5da302 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-3pzq88g-2db88d21161f35b812c098ccaf5da302 av-styling- avia-align-center  avia-builder-el-29  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img fetchpriority=\"high\" class='wp-image-24262 avia-img-lazy-loading-not-24262 avia_image ' src='https:\/\/condata-ai.com\/wp-content\/uploads\/2021\/11\/sketchup-Architecture_C-blogG-3.jpg' alt='' title=''  height=\"900\" width=\"900\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3a9qfnk-d40deb8ff3ab2ca28ae9705eb749c28e\">\n#top .hr.hr-invisible.av-3a9qfnk-d40deb8ff3ab2ca28ae9705eb749c28e{\nheight:10px;\n}\n<\/style>\n<div  class='hr av-3a9qfnk-d40deb8ff3ab2ca28ae9705eb749c28e hr-invisible  avia-builder-el-30  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k3r3gb8b-ba880689b69a8a210fd608a2772e05b9\">\n#top .av_textblock_section.av-k3r3gb8b-ba880689b69a8a210fd608a2772e05b9 .avia_textblock{\nfont-size:14px;\n}\n<\/style>\n<section  class='av_textblock_section av-k3r3gb8b-ba880689b69a8a210fd608a2772e05b9 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\"><em>Glenn Murcutt\u2019s Simpson-Lee House, Wahroonga, 1962. Image courtesy of Dezeen<\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3a9qfnk-2f4f116e96c76f2af9cb9057dff168a7\">\n#top .hr.hr-invisible.av-3a9qfnk-2f4f116e96c76f2af9cb9057dff168a7{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-3a9qfnk-2f4f116e96c76f2af9cb9057dff168a7 hr-invisible  avia-builder-el-32  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-76tdow-70807c1cda3b7dec23e47313877a05fc '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Even though many were houses, and the owners were the occupants, Murcutt used his research as a tool to bring maturity to the owner\u2019s requirements. Building on and rooting their requests within the site\u2019s context surely made it easier to get the owner on board with his proposals.<\/p>\n<p>Unfortunately (or fortunately) for many architects, camping on site for a week is not an option. The art of researching the local climate and weather conditions is one area of pre-design research that is often done poorly, if done at all. This omission can lead to weaker, less effective design narratives.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-37guymo-e05cae5246a4947dae80e1e43a1c03fb\">\n#top .hr.hr-invisible.av-37guymo-e05cae5246a4947dae80e1e43a1c03fb{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-37guymo-e05cae5246a4947dae80e1e43a1c03fb hr-invisible  avia-builder-el-34  el_after_av_textblock  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3jv0ua8-7be5c01c15ea8a60012681c2b26a825f\">\n.flex_column.av-3jv0ua8-7be5c01c15ea8a60012681c2b26a825f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-3jv0ua8-7be5c01c15ea8a60012681c2b26a825f av_one_fifth  avia-builder-el-35  el_after_av_three_fifth  el_before_av_hr  flex_column_div av-zero-column-padding  '     ><\/div><div  class='hr av-37guymo-fa25da0d15f699f349a5b738ef662186 hr-big  avia-builder-el-36  el_after_av_one_fifth  el_before_av_one_fifth '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-35mac40-ee1a749660f8aaffff92b9d8351bed25\">\n.flex_column.av-35mac40-ee1a749660f8aaffff92b9d8351bed25{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-35mac40-ee1a749660f8aaffff92b9d8351bed25 av_one_fifth  avia-builder-el-37  el_after_av_hr  el_before_av_three_fifth  first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2cyuzps-5bb7f358dcc84aefd7c0c53d414ba71b\">\n.flex_column.av-2cyuzps-5bb7f358dcc84aefd7c0c53d414ba71b{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2cyuzps-5bb7f358dcc84aefd7c0c53d414ba71b av_three_fifth  avia-builder-el-38  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8sm36ls-72a8a6cb7b4b36a4a37311591ad17402\">\n#top .av_textblock_section.av-8sm36ls-72a8a6cb7b4b36a4a37311591ad17402 .avia_textblock{\nfont-size:18px;\n}\n<\/style>\n<section  class='av_textblock_section av-8sm36ls-72a8a6cb7b4b36a4a37311591ad17402 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong><span style=\"color: #353444;\">How to incorporate climate research into a design narrative<\/span><\/strong><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-76tdow-70807c1cda3b7dec23e47313877a05fc '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Most architects know that considering local weather conditions and climate is important. However, if you, like many, are simply pasting a wind rose into a concept design report, then you\u2019re missing the \u201cso what\u201d that makes climate research compelling. It makes the owner\u2019s dreams more realistic and more focused.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-37guymo-e05cae5246a4947dae80e1e43a1c03fb\">\n#top .hr.hr-invisible.av-37guymo-e05cae5246a4947dae80e1e43a1c03fb{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-37guymo-e05cae5246a4947dae80e1e43a1c03fb hr-invisible  avia-builder-el-41  el_after_av_textblock  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-35mac40-bf0576c0339f801d7b43110b4f65f595\">\n.flex_column.av-35mac40-bf0576c0339f801d7b43110b4f65f595{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-35mac40-bf0576c0339f801d7b43110b4f65f595 av_one_fifth  avia-builder-el-42  el_after_av_three_fifth  el_before_av_hr  flex_column_div av-zero-column-padding  '     ><\/div><div  class='hr av-37guymo-fa25da0d15f699f349a5b738ef662186 hr-big  avia-builder-el-43  el_after_av_one_fifth  el_before_av_one_fifth '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-35mac40-ee1a749660f8aaffff92b9d8351bed25\">\n.flex_column.av-35mac40-ee1a749660f8aaffff92b9d8351bed25{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-35mac40-ee1a749660f8aaffff92b9d8351bed25 av_one_fifth  avia-builder-el-44  el_after_av_hr  el_before_av_three_fifth  first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2cyuzps-5bb7f358dcc84aefd7c0c53d414ba71b\">\n.flex_column.av-2cyuzps-5bb7f358dcc84aefd7c0c53d414ba71b{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2cyuzps-5bb7f358dcc84aefd7c0c53d414ba71b av_three_fifth  avia-builder-el-45  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8sm36ls-72a8a6cb7b4b36a4a37311591ad17402\">\n#top .av_textblock_section.av-8sm36ls-72a8a6cb7b4b36a4a37311591ad17402 .avia_textblock{\nfont-size:18px;\n}\n<\/style>\n<section  class='av_textblock_section av-8sm36ls-72a8a6cb7b4b36a4a37311591ad17402 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong><span style=\"color: #353444;\">Start with client-driven design needs.<\/span><\/strong><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-76tdow-70807c1cda3b7dec23e47313877a05fc '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>The client\u2019s design needs often aren\u2019t specific enough to form a robust narrative, but in combination with climate research, they are the best starting point for developing a concept. The table below gives examples of how climate research can shape client requests into useful design narratives.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3a9qfnk-2f4f116e96c76f2af9cb9057dff168a7\">\n#top .hr.hr-invisible.av-3a9qfnk-2f4f116e96c76f2af9cb9057dff168a7{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-3a9qfnk-2f4f116e96c76f2af9cb9057dff168a7 hr-invisible  avia-builder-el-48  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1nd1jsg-f42533e5c7cda384f6265230dea449ec\">\n.avia-image-container.av-1nd1jsg-f42533e5c7cda384f6265230dea449ec img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-1nd1jsg-f42533e5c7cda384f6265230dea449ec .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-1nd1jsg-f42533e5c7cda384f6265230dea449ec av-styling- avia-align-center  avia-builder-el-49  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img fetchpriority=\"high\" class='wp-image-24258 avia-img-lazy-loading-not-24258 avia_image ' src='https:\/\/condata-ai.com\/wp-content\/uploads\/2021\/11\/sketchup-Architecture_C-blogG-1.jpg' alt='' title=''  height=\"680\" width=\"1200\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3a9qfnk-2f4f116e96c76f2af9cb9057dff168a7\">\n#top .hr.hr-invisible.av-3a9qfnk-2f4f116e96c76f2af9cb9057dff168a7{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-3a9qfnk-2f4f116e96c76f2af9cb9057dff168a7 hr-invisible  avia-builder-el-50  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-76tdow-70807c1cda3b7dec23e47313877a05fc '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>The narrative\u2019s goal is to combine the data and the client\u2019s desire into a memorable theme that informs design.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-37guymo-e05cae5246a4947dae80e1e43a1c03fb\">\n#top .hr.hr-invisible.av-37guymo-e05cae5246a4947dae80e1e43a1c03fb{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-37guymo-e05cae5246a4947dae80e1e43a1c03fb hr-invisible  avia-builder-el-52  el_after_av_textblock  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-35mac40-bf0576c0339f801d7b43110b4f65f595\">\n.flex_column.av-35mac40-bf0576c0339f801d7b43110b4f65f595{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-35mac40-bf0576c0339f801d7b43110b4f65f595 av_one_fifth  avia-builder-el-53  el_after_av_three_fifth  el_before_av_hr  flex_column_div av-zero-column-padding  '     ><\/div><div  class='hr av-37guymo-fa25da0d15f699f349a5b738ef662186 hr-big  avia-builder-el-54  el_after_av_one_fifth  el_before_av_one_fifth '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-35mac40-ee1a749660f8aaffff92b9d8351bed25\">\n.flex_column.av-35mac40-ee1a749660f8aaffff92b9d8351bed25{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-35mac40-ee1a749660f8aaffff92b9d8351bed25 av_one_fifth  avia-builder-el-55  el_after_av_hr  el_before_av_three_fifth  first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2cyuzps-5bb7f358dcc84aefd7c0c53d414ba71b\">\n.flex_column.av-2cyuzps-5bb7f358dcc84aefd7c0c53d414ba71b{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2cyuzps-5bb7f358dcc84aefd7c0c53d414ba71b av_three_fifth  avia-builder-el-56  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8sm36ls-72a8a6cb7b4b36a4a37311591ad17402\">\n#top .av_textblock_section.av-8sm36ls-72a8a6cb7b4b36a4a37311591ad17402 .avia_textblock{\nfont-size:18px;\n}\n<\/style>\n<section  class='av_textblock_section av-8sm36ls-72a8a6cb7b4b36a4a37311591ad17402 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong><span style=\"color: #353444;\">The dos and don\u2019ts of climate research<\/span><\/strong><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-76tdow-70807c1cda3b7dec23e47313877a05fc '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>If you can only dedicate a small amount of time to climate research, you should focus on things you can use to genuinely inform your design and discuss them in a conversation with your client. Avoid being overly technical or presenting diagrams and information that cannot be easily consumed or remembered. A few simple pointers below:<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-76tdow-70807c1cda3b7dec23e47313877a05fc '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div><strong>Do:<\/strong><\/div>\n<ul>\n<li>Start by aligning with your client about the climate you\u2019re designing in. Answer questions like, \u2018What are the seasons like?\u2019, \u2018When is it hottest?\u2019, \u2018When is it coldest?\u2019, \u2018How sunny and windy does it tend to be?\u2019. Start small and in areas where you can agree.<\/li>\n<li>Take the time to first think about your client\u2019s requirements and then assess the climate information through that lens.<\/li>\n<li>Connect the dots for your client by using the climate data to explain recommended design solutions or approaches. For example, the client wants a lounge that opens out into a lush garden, but the climate is hot with no strong winds most of the year. That might mean you introduce a pergola with ceiling-hung fans to fulfill the brief.<\/li>\n<\/ul>\n<div><\/div>\n<div><strong>Don\u2019t:<\/strong><\/div>\n<ul>\n<li>Get into an argument about what the climate is like with your client. If they have anecdotal evidence of what it\u2019s like in that location, incorporate that into your findings.<\/li>\n<li>Present graphs and charts that are hard for non-professionals to interpret, especially without associated implications for the project.<\/li>\n<li>Forget to tie your climate conclusions back into your design narrative.<\/li>\n<\/ul>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-76tdow-70807c1cda3b7dec23e47313877a05fc '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Just like everything in design, incorporating climate research into your design narrative takes practice. Start small, listen to your client, talk about the weather, and see where the journey takes you!<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-37guymo-e05cae5246a4947dae80e1e43a1c03fb\">\n#top .hr.hr-invisible.av-37guymo-e05cae5246a4947dae80e1e43a1c03fb{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-37guymo-e05cae5246a4947dae80e1e43a1c03fb hr-invisible  avia-builder-el-61  el_after_av_textblock  el_before_av_button '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap av-k33uw2cb-545a507c879c7587bbf1501a07a0d353-wrap avia-button-center  avia-builder-el-62  el_after_av_hr  avia-builder-el-last '><a href='https:\/\/condata-ai.com\/en\/sketchup\/sefaira\/'  class='avia-button av-k33uw2cb-545a507c879c7587bbf1501a07a0d353 av-link-btn avia-icon_select-no avia-size-large avia-position-center avia-color-theme-color'  target=\"_blank\"  rel=\"noopener 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