This shift in the industry, alongside COVID-19, has also seen a change in visual effects (VFX) and animation artists’ workflows.
With the increasing demand for film-grade content, artists are having to create shots in tight timeframes, while studios manage decreasing budgets. Not to mention, the sheer volume of work for episodic content can be far greater than when producing a film. Artists have to work on more shots in a shorter amount of time.
As with the rest of the world, there was also a sudden shift to working from home last year. Whilst most of us need little more than a laptop to work on, VFX studios had to quickly figure out how artists could gain access to large databases and hold remote review sessions from the comfort of their own homes. Most turned to cloud services and thankfully found that there wasn’t too much disruption whilst switching over.
But it’s not all bad news.
Ben Harper, co-founder and managing director of Giant Animation, has been a part of this change and seen first-hand how the demand for content is affecting VFX and animation studios.
“We have definitely seen a massive shift in the need for animated episodic content over the last few years, right across the industry,” he comments. “The huge driving factor of that is the growth of Streaming Video On Demand in the marketplace.”
“This, in turn, has been matched by the huge and varied hunger of modern-day audiences, always looking for the next show to watch and binge on. Ultimately this is fantastic for animation studios like ourselves, because not only is it creating lots of additional opportunities with great clients, but there is also the fact that there is a new wave of exciting formats for animation that are only now possible with SVOD platforms.”
“When you then line this up with the fact that animation is a wonderful medium that can produce for any genre of entertainment, it has created a very exciting landscape for the future of animation and for us as creators.”
Without these brilliant artists, we’d have no content—so it’s great to see the excitement surfacing amongst them, as well as the beautiful images they’re able to bring to our screens.